Talking about whether an indie game was successful or not is difficult, because you first you have to quantify “success”. It’s easier when talking about a game made by a big studio, because then you can break it down by the amount of money taken in, and then compare it to how much was spent to make it, advertise it, and distribute it. It’s harder with indie games, because often there isn’t really a budget. Sometimes the game is made in the developers’ spare time with free tools on equipment that was long ago bought and paid for. With other games the developers may be working on them full time, but they’re not putting money directly into finishing the game so much as just paying bills and buying groceries, and often with freelance work to back them up.
When Another Star came out, I said that the game needed to take in just 100 sales in the first three months in order for me to consider it a success. The game took about nine months on-and-off to make, so obviously 100 copies of a ten dollar game wouldn’t give me back the money it took just for me to exist during its production—let alone the extra six months that the version 3 update took! However, it would help me pay for some of the software and equipment specifically bought for game development (not to mention the $100 I sunk into getting the game into Steam Greenlight). More importantly, though, it would show me that there was an interest in what I was doing. If people liked the game and were willing to buy it, then that meant it was worth continuing on and making a second commercial game in the future.
Sadly, Another Star didn’t achieve even that. Despite a rocky but somewhat promising start, the game was a commercial flop. After a year, the game still only managed about 80 sales across all retailers, and most of those were not at full price. Granted, Another Star had over 2,000 sales in an IndieRoyale Bundle, but my share of each individual sale was literally tallied in cents. And then, of course, Desura’s new owner Bad Juju Games declared bankruptcy, so I never did even get the money from that. In excess of $500 dollars from Desura and IndieRoyale down the drain!
And then something magical happened. In March, I got a sudden email from Steam. By pure attrition, Another Star had made it through Steam Greenlight. It never did reach the top 100. (Just to give an idea of how low the bar to entry has continued to drop, as of this moment even the #20 game on Greenlight has less “yes” votes than Another Star ever did.)
Now, a lot of people say that indies don’t need Steam. That we can just put our game up anywhere and do just as well so long as our game is good enough. The numbers say otherwise.
In just over 12 hours on Steam, the game had outsold any other single retailer (not counting IndieRoyale), and at nearly full price. In less than 72 hours, it had outsold every other retailer combined (again, not counting IndieRoyale). By the end of the first week, the game sold enough that it had doubled its lifetime income (this time even counting IndieRoyale, though I’ll never see that money).
Another Star has been on Steam for about three weeks now. Whereas I used to count the number of days (or weeks, or months) between sales, now I am counting the number of sales per day. At this point, it’s usually only two or three, but they’re still continuing to add up quickly. Monday was my first day since launch without a single sale, and then I got five yesterday, as if to make up for it. As of this moment, Another Star has made just under 200 sales on Steam and is on over 2,000 wishlists. And I’d say a big part of the credit here goes to Valve’s Steam Discovery Update which, although terrible at its initial launch, has been improved greatly and even now puts the game in front of people by showing up on the main store page as a “recommended for you” title. People are not only playing the game now, they’re enjoying it, posting their screenshots on Steam, and even discussing it in the Steam forums.
There are a lot of people that claim that Steam is getting too crowded. However, even having to vie with all the other titles on the storefront for attention, Steam is probably the single greatest thing that’s ever happened to the game. No, the game isn’t going to generate enough for me to live on. If I’m lucky, it’ll at least cover the cost of the MacBook I bought to do the OS X version of the game. But now I can say, without a doubt or a hesitation, that the game is a success.
And, moreover, because of it, I can say that Vision Riders will be releasing another game.
A huge, huge thank you to each and every one of you that bought the game. You’re all amazing.